MasterTech Correction Brief

Hey Joseph, Andre had his call with Master Tech Auto on the GMB audit and upgrades and passed the feedback on to me. Wanted to get it to you while it's fresh.

It went well. They liked the idea, the dashboard went down really well. They gave Andre some really helpful feedback as well, and we believe this is a good opportunity to level up. So read this as fine tuning, not as anything being wrong with what you built.

What they picked up on

The audit points them at state inspection and emissions. Emissions is the serious one, they don't do emissions at all, I'd guess it got pulled off their website or profile.1✓ State inspection they do offer, but it's small money and not where they want leads going.2✓

The audit also vouches for extended warranty. They don't want that positioning either, it's time consuming work and mostly time wasters for them.3✓

On the Google Business posts, she picked up a language gap straight away. Nothing wrong with the substance, it's the phrasing.4✓

Changes for this client, before Friday

• Pull emissions out completely, and check whether it's live on their site or GBP, because if it is they'll want to know5✓
• Drop state inspection as a focus6✓
• Remove the extended warranty references7✓
• Swap those for the higher ticket work they actually want, Andre will confirm the list8✓
• Review the GBP posts to identify where they may have read something which didn't seem right9✓
• Add a comment function to the doc, she wants to highlight a line and comment on it like a Google Doc rather than writing notes elsewhere10✓

The bigger thing I'd like your help with

None of the above is on you. The real issue is that we build audits off whatever's on a client's website and profile, and there's no point where the client confirms any of it. That was always going to catch up with us.11✓

Three problems, and I'd rather you solve them than me, since you're closest to how the audit actually gets built:

1. We have no reliable way of knowing what a client actually does, and just as importantly what they don't want leads for. Master Tech does state inspections, so knowing their service list alone wouldn't have caught this12✓
2. Nothing checks the audit against what the client told us before it goes out13✓
3. The copy needs to be perfect before it ships. Tell me how you'd solve this14✓
4. As for the GBP Upgrade Audit, it's quite a lot for some clients to take in. For the next one you create, can you make a normal version, and also a 'Lean Version' so we can compare the 2? The lean version should still have the same substance, but perhaps less wordy (you can also experiment with getting Claude to write it in 6th or 7th grade english, it may make it easier to consume, but i'd like your take on that)15✓
5. Also Andre suggested that perhaps to reduce the load on the client, we could present in 2 stages. Stage 1 Audit and profile upgrade, once all approved and clear, move on to the Knowledge Base and FAQ section16✓

Have a think and come back to Andre and I in this thread about how you'd approach it.